Zone is a productivity app for those that crave simplicity and beauty in their interfaces. From managing projects to daily to-dos, Zone keeps you organized and on track.
My time at T.J.'s was incredibly valuable. The team gave me so many opportunities to flex my creative muscles from store front creations to magazine spreads.
I'm in love with fashion, so I figured - why not turn the obsession into a website I could throw into the ol' portfolio? Certainly makes shopping feel much more productive.
Modumac Therapeutics is a Biotech seeking to make major breakthroughs in modern medicine. The strong brand identity I created for them will catch the eyes of investors and get the funding they need to move forward with their research.
Take a look at some other projects and fun stuff I've worked the past few years.
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Hello there. My name is Allison Lafyatis and I’m a Boston-based designer with a particular love for the bold and unexpected. I’ve been a deeply visual person my whole life take immense joy in transforming brands and products through powerful design decisions. When I’m not designing, I’m usually playing soccer, drawing, or lounging in a spot of sun with my two cats Trouble and Triumph.
My design approach
step 1
Challenges & Goals
I start projects by boiling them down to a set of clear challenges I need to solve for and a list of end goals. From there, I will identify data points that I can measure to assess if I am creating a successful solution or if I need to try a different approach.
step 2
Research
Competitive analysis of other solutions already on the market allows me to determine expectations and opportunities. From here, interviews, personas, and surveys allow me to gain a deep understanding of the user I am designing for.
step 3
Draft & Design
Using all the information gathered, I can finally open my eagerly awaiting Figma file. I usually start with broad user flows and brand guidelines which allows me to really focus on layout and making an eye-catching UI.
step 4
User Testing
The feedback from the product's intended audience provides a plethora of useful information on aspects of designs to which I may have developed a blind spot. Revising designs based on it is essential to make the product as successful as possible.
step 5
Repeat
The Design Process isn’t linear- there will always be more to improve as technology and user preferences continue to evolve and change.